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Your Overview is the main dashboard for understanding how your brand performs across AI-generated responses. It combines your most important metrics, competitor rankings, and performance breakdowns in one place.
Brand Performance Ranking Widget

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Dashboard Filters

Use the filters at the top of the page to focus your analysis:
  • Date range: Select the period you want to analyze.
  • Models: Compare all AI models or select a specific platform.
  • Countries: Focus on responses generated for selected countries.
  • Topics: Analyze specific groups of prompts.
  • Personas: See how performance differs between audiences.
  • Active / All: Include only active prompts or all available prompts. When All is activated, all prompts that are active and all archived prompts from the past will be included.
All sections of the Performance update based on your selected filters.

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Visibility Ranking

The Visibility Ranking compares how frequently your brand and competitors appear in AI-generated responses. The chart shows how performance changes over time, while the ranking shows the current results for each brand. You can switch between:
  • Visibility: How often each brand appears.
  • Position: Where each brand appears within responses.
  • Sentiment: How positively or negatively each brand is described.
Use the daily, weekly, and monthly views to identify short-term changes or longer-term trends. Select a brand in the ranking to highlight its performance in the chart. Choose View full ranking to see all tracked brands.

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Brand Mentions

Brand Mentions shows how attention is distributed between your brand and its competitors. Switch between:
  • Share of Voice: Your brand’s share of all tracked brand mentions.
  • Mentions: The total number of times each brand appears.
The chart provides a visual comparison, while the ranking shows the exact result for every brand. A high Share of Voice means your brand receives a larger part of the tracked conversation. It does not necessarily mean that the brand appears earlier or is described more positively.

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Position Segments

Position Segments show where your brand appears within AI-generated responses. Palagus measures Position from 0 to 10:
  • 10 represents the beginning of the response.
  • 0 represents the end of the response.
Responses are grouped into:
  • Top
  • Middle
  • Bottom
The average Position summarizes the overall placement of your brand. Use the segments to understand whether mentions are consistently prominent or distributed across different parts of the responses.

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Sentiment Segments

Sentiment Segments show how AI models describe your brand. Responses are grouped into:
  • Good
  • Neutral
  • Negative
The overall Sentiment score summarizes the perception of your brand across the selected responses. Review the underlying responses to understand which statements, strengths, or limitations influence the result.

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Model Visibility

Model Visibility compares your brand’s Visibility across the monitored AI platforms. Use this section to identify:
  • Which models mention your brand most frequently
  • Where your brand performs below average
  • Whether your Visibility is consistent across platforms
Differences between models are expected because each platform can generate different answers for the same prompt.

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Topic Visibility

Topic Visibility shows which topics generate the strongest presence for your brand. Use this breakdown to discover:
  • Topics strongly associated with your brand
  • Areas where your brand has limited Visibility
  • Topics that require deeper prompt analysis
  • Opportunities to improve your content or positioning

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Persona Visibility

Persona Visibility shows how frequently your brand appears for different audiences. A brand may perform strongly for one persona but remain less visible for another. Use this section to identify:
  • Audiences where your brand is already established
  • Personas with weaker brand presence
  • Audience-specific content opportunities
  • Differences in competitive performance

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Understanding Changes

The arrows next to a value show how the result changed compared with the previous comparable period.
  • An upward arrow indicates an increase.
  • A downward arrow indicates a decrease.
  • The number shows the size of the change.
A change should not be evaluated in isolation. Use the filters and open the related prompts or responses to understand what caused it.