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Chats are the individual AI-generated responses that Palagus collects when running your prompts across the selected AI platforms. Every chat shows how an AI model answered a specific prompt at a specific point in time. These individual responses form the foundation of your Visibility, Mentions, Position, Sentiment, Citation, Share of Voice, and competitor analysis. Reviewing chats helps you move beyond aggregated metrics and understand what the AI model actually said about your brand.

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Why Chats Matter

Aggregated metrics show the overall development of your brand. Chats explain what is causing those results. By reviewing individual responses, you can:
  • See exactly how an AI model answers your prompt
  • Understand whether and where your brand appears
  • Review the context of each brand mention
  • Compare responses across different AI models
  • Inspect the sources used in the response
  • Find content and positioning opportunities
  • Detect patterns that may not be visible in aggregated results
For example, your Visibility may increase because your brand appears in more responses. Opening the underlying chats reveals whether the brand is being recommended, mentioned only briefly, compared with competitors, or used as a supporting example.

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Chats and Responses

In Palagus, a chat represents one execution of a prompt on one AI model. The generated answer is shown as a response. A single prompt can therefore have multiple responses because Palagus can run the prompt:
  • Across multiple AI models
  • At different points in time

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Where to Find Chats

Chats are available from the Responses tab of an individual prompt or from all aggregated prompts within the Overview page. To open the responses for a prompt:
  1. Navigate either to Prompts or to Overview.
  2. If you are on the Prompts page, select the prompt that you want to inspect.
  3. Open the Responses tab.
  4. Select a response from the table to view its complete details.

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The Responses Table

The Responses tab provides an overview of all available answers for the selected prompt.
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Each row represents one response generated by an AI model. The platform icon at the beginning of the row identifies the model that produced the answer. The table includes the following information. Response: The beginning of the AI-generated answer. This preview helps you quickly distinguish between responses without opening each one. Select a row to inspect the full answer. Mentions: The number of times your tracked brand appears in the response. Sentiment: The detected sentiment associated with your brand in the response. Position: The placement of your brand within the response. Cited: Shows whether your tracked website is cited in the response.
  • A checkmark indicates that the website was cited.
  • A cross indicates that no citation was detected.
Competitors: Shows whether tracked competitors were identified in the response. Created at: Shows when the response was generated. Use this information to compare newer and older responses and investigate changes over time.

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Response Structure

Select a response row to open its detailed view. The response view combines the original answer with its associated metadata, metrics, competitors, and sources. This is the most detailed level of analysis available for an individual chat: Response Details: At the top of the detailed view, Palagus displays the information connected to the selected response. Prompt: The prompt that was sent to the AI model. Created: The date on which the prompt was created. Country: The country associated with the prompt execution. Persona: The persona used as context for the prompt. This helps you understand which audience perspective the response belongs to. Topics: The topic assigned to the prompt. Run At: The date and time at which the selected response was generated. **Model:**The AI model that generated the response. Mentions: The number of times your tracked brand appears in the response. Sentiment: The detected sentiment associated with your brand in the response. Position: The placement of your brand within the response. Cited: Shows whether your tracked website is cited in the response.
  • A checkmark indicates that the website was cited.
  • A cross indicates that no citation was detected.
Competitors: Shows whether tracked competitors were identified in the response. Share of Voice: Shows your brand’s share of the tracked brand presence within the individual response. Sources: URLs referenced by the AI for the response.

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Comparing Responses Across AI Models

The same prompt can generate substantially different responses across platforms. When comparing models, review:

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Brand Inclusion

Does every model mention your brand, or is the brand visible only on selected platforms?

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Response Position

Does your brand appear near the beginning on one platform but near the end on another?

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Sentiment

Is the language consistently positive, neutral, or negative across models?

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Competitors

Do the models recommend the same competitors, or does each platform present a different competitive landscape?

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Citations

Which models cite your website?

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Sources

Do the platforms rely on the same domains, or does each model use different sources?

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Message Consistency

Do the responses describe your product, category, and use cases consistently? These comparisons can reveal model-specific gaps that are hidden in an aggregated project result.

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Comparing Responses Over Time

Responses can change between prompt runs. A newer answer may:
  • Mention your brand when an older answer did not
  • Introduce a new competitor
  • Change the order of recommendations
  • Use different sources
  • Cite your website for the first time
  • Describe your brand differently
  • Associate your product with a new use case
Avoid drawing conclusions from a single response. Compare several runs and look for recurring patterns across models, prompts, and time periods. A one-time change may reflect normal response variation. A repeated change across multiple runs is more relevant for strategic analysis.